Last updated
1. Who we are
This policy covers beaconsouthbeach.com and the Beacon South Beach hotel at 720 Ocean Drive, Miami Beach, Florida 33139. The legal entity responsible for your information is[confirm: registered company name and address].
If you booked through a travel agent or an online travel site such as Expedia or Booking.com, that company has its own privacy policy covering what it collected from you. This policy covers what we collect.
2. What we collect
Information you give us
- Reservations. Name, contact details, arrival and departure dates, number and ages of guests, room preferences, payment card details, and any requests or accessibility needs you tell us about.
- Enquiries. Anything you send us by phone, email, or a form on this site.
- Mailing list. Your email address, if you choose to give it.
- At the hotel. Identification at check-in as required by law, and details of charges during your stay. [confirm: loyalty programme, CCTV, guest Wi-Fi logging, parking records]
Information collected automatically
- Usage data through Google Analytics 4: pages viewed, approximate location derived from your IP address, device and browser type, referring site, and how you move through the site.
- Booking intent. We record when a visitor clicks a booking link, so we can tell how many people reach the booking step. This is counted, not tied to your name.
- Server records. Standard web server logs kept by our hosting provider.[confirm: hosting provider and log retention]
3. How we use it
- To take, confirm, and honour your reservation, and to contact you about your stay.
- To take payment and, where applicable, hold a deposit or guarantee.
- To answer your questions and handle complaints.
- To meet legal obligations: tax records, guest registration, and health and safety rules.
- To understand how the website is used, so we can improve it.
- To send you offers, only if you asked to receive them. Every email has an unsubscribe link.
We do not sell your personal information.
4. Who we share it with
These are the third parties this website actually passes data to. Each has its own privacy policy.
| Who | What for | What reaches them |
|---|---|---|
| Sabre Hospitality (SynXis) | Our reservation system, which takes and stores your booking | Everything you enter to make a reservation |
| Selfbook | The booking and payment window that opens on this site | Booking details and payment card data, handled on their systems |
| Google Analytics 4 | Website usage measurement | Usage data and a cookie-based identifier; IP addresses are shortened by Google |
| Google Fonts | Serving the site’s typeface | Your IP address, when your browser requests the font |
| Google Maps | The map on our location section | Your IP address and Google’s own cookies, once the map loads |
We also share information where we have to: with professional advisers, with payment providers to resolve a chargeback, and with law enforcement or regulators where the law requires it.
[confirm: any email marketing platform, property management system, channel manager, or reputation/review tool in use. These must be listed here too]
5. Cookies and tracking
Cookies are small files a site stores on your device. This site uses:
- Strictly necessary: needed for the site and the booking window to work.
- Analytics: Google Analytics, to count visits and see which pages are used.
You can block or delete cookies in your browser settings. Blocking strictly necessary cookies may stop the booking window from working. You can opt out of Google Analytics across all sites using Google’s opt-out add-on.
[confirm: whether a cookie consent banner is required for this hotel’s visitors. If the site is marketed to visitors in the EU or UK, analytics cookies need consent before they load, which is a build change, not just a policy line]
6. Your choices and rights
Whatever your location, you can ask us to:
- tell you what personal information we hold about you, and give you a copy;
- correct anything that is wrong;
- delete information we no longer need to keep;
- stop sending you marketing.
To make a request, contact us using the details below. We may need to verify your identity first.
[confirm with counsel: which privacy laws apply to this hotel, i.e. GDPR/UK GDPR for guests from Europe, and any US state laws that apply given the hotel’s revenue and visitor numbers. The specific rights, response deadlines, and any appeal process must be stated here accurately.]
7. How long we keep it
We keep reservation and financial records for as long as tax and accounting law requires, and other information only as long as we need it.[confirm: retention periods for guest records, CCTV, and marketing lists]
8. Security
This site is served over an encrypted connection. Payment card details are entered into our payment provider’s window and are processed on their systems.[confirm: PCI DSS compliance status and breach-notification procedure]
No system is completely secure. If a breach affects your information and the law requires it, we will tell you.
9. Children
This website is for adults booking accommodation. We do not knowingly collect information directly from children. Children’s details given to us as part of a family booking are used only to arrange that stay.
10. Changes to this policy
If we change this policy we will update the date at the top of this page. Significant changes will be highlighted on the site.
11. Contact us
Beacon South Beach
720 Ocean Drive, Miami Beach, FL 33139
(305) 763 8700
[email protected]
[confirm: whether a dedicated privacy contact or EU/UK representative is needed]